November 25, 2025

Welcome back Income Insider - today you’ll get a cheat sheet showing how a simple email list can become your most reliable online income stream, a video where Russell Brunson breaks down how to build a 100k-subscriber list fast, and in today’s Q&A, I explain why email is still the smartest asset you can build online.

In today’s video, Russell Brunson shares a dead simple way to build a big email list (100,000+ subs) without turning your life into a full-time tech project. The core idea: one opt-in page, one core offer, and one daily email. That’s it. No complex funnel required.

He uses this model: a basic squeeze page, a $97/month print newsletter, and a daily email about the exact same offer… every day for nearly 20 years. The secret is not new offers - it’s entertaining, story-driven emails built around one thing you sell, over and over.

That’s where “daily Seinfeld emails” come in. Each email follows hook-story-offer: a curiosity subject line, a short personal story (something that happened today, a random observation, a lesson), then a simple link back to your main product. Think entertainment first, teaching and selling second.

To grow the list for free, you “work your way in” instead of paying for ads. Russell shows how his friend set a public goal to deliver 550 speeches in a year - webinars, podcasts, team calls, small groups - and used every talk to push people back to his opt-in page, snowballing his audience.

Finally, he breaks down the Dream 100: list your ideal customer, then map where they already hang out - podcasts, Facebook groups, YouTube channels, email lists, blogs, Instagram accounts. Start by pitching smaller creators one tier above you, do value-packed sessions for their audience, and steadily climb. Big list, simple model, one daily email.

The reason building an email list makes people money is simple: attention equals income. When you have a group of people who’ve actively raised their hand and said “I want to hear from you,” you can direct that attention anywhere you choose. And unlike social media, nobody can take it away from you.

An email list is a real asset, like online real estate.

You can promote affiliate products, your own products, courses, coaching, books - anything you want. Every time you send an email, a percentage of people will click and buy. That adds up fast. The bigger your list, the more opportunities you have to earn, and the more predictable your income becomes.

If you want to build an email list that pays you every month, get Income Kickstart. You’ll learn how to grow a list, what to send, and how ordinary people turn a handful of subscribers into real income: